Burger King unveils healthier kids menu
Burger King pledged Wednesday to offer healthier fast-food items for children under 12, with plans to sell and market flame-broiled Chicken Tenders and apples cut to resemble thick-cut french fries.
Burger King Holdings Inc., the world's second largest hamburger chain, said it has set nutritional guidelines to follow when targeting children under 12 in advertising, including limiting ads to Kids Meals that contain no more than 560 calories, less than 30 percent of calories from fat and no more than 10 percent of calories from added sugars.
In that vein, Burger King is building a Kids Meal that will contain the flame-broiled Tenders, organic unsweetened applesauce and low-fat milk, for a total of 305 calories and 8.5 grams of fat. It will be available in restaurants sometime in 2008, the company said.
he fast-food chain is also developing what it calls BK Fresh Apple Fries. The red apples are cut to resemble french fries and are served in the same containers as fries, but they are not fried and are served skinless and cold.
FULL STORY HERE: http://news.yahoo.com/s/ap/20070912/...sRvfeJyDkR.3QA
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