Kellogg to raise nutrition of kids' food

[pk]

Kellogg Co., the world's largest cereal maker, has agreed to raise the nutritional value of cereals and snacks it markets to children.

The Battle Creek, Mich., company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg intends to formally announce its decision Thursday.

The company said it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards:

_No more than 200 calories.

_No trans fat and no more than 2 grams of saturated fat.

_No more than 230 milligrams of sodium, except for Eggo frozen waffles.

_No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.

Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008.

FULL STORY HERE:
http://news.yahoo.com/s/ap/20070614/...qc0FCMSb9a24cA

[AlumniClub]

Reformulated gas is bad enough, now we'll have reformulated Frosted Flakes? This is just silly. Making the cereals "better" for you doesn't matter if you sit down and eat half the box.

I wonder if Snap, Crackle and Pop can get unemployment?

[MrKhay]

All the cereal is made from GMO plants. Basically, it's just filler. Even the sugar in the product is GMO. If you want good healthy cereal, try having organically grown oats (oatmeal). I have organic rolled oats every morning. They help keep you regular.

Don't know of GMO salt.

[dgridley]

I don't know of many breakfast cereals I'd call healthy.. I'm with Mark.. if you want healthy, try something like the rolled oats Mark suggests.