An elevator pitch (or elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds and 100-150 words).
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I really recommend you visit the link for many excellent examples of great 30-second commercials in a variety of industries.
Re: Master the 30 second commercial, fast pitch or elevator speech
Here's my 30-second commercial (which I've spoken so often I can clearly say it in a half a minute, and can adapt and improvise for most any situation):
My name is Keith Klein. I'm the owner of OnYourMark, LLC, a web design, production, programming, hosting and internet marketing firm with digital photography, audio and video at our studio or your location. OnYourMark, LLC consists of a Fine Family of Companies tightly integrated to bring unprecedented levels of web expertise and service to small and medium sized businesses. Each division represents a core technology and marketing focus, integrated so each can bring added value to the other, and separated just enough to offer "best of breed" technology and service. I'm responsible for personnel and purchasing, sales and marketing - including persuading appropriate partners to allow us to partner with them, and for harnessing the power of technology and marketing to the benefit of our clients.
Re: Master the 30 second commercial, fast pitch or elevator speech
Quote:
Originally Posted by keith
Here's my 30-second commercial (which I've spoken so often I can clearly say it in a half a minute, and can adapt and improvise for most any situation):
My name is Keith Klein. I'm the owner of OnYourMark, LLC, a web design, production, programming, hosting and internet marketing firm with digital photography, audio and video at our studio or your location. OnYourMark, LLC consists of a Fine Family of Companies tightly integrated to bring unprecedented levels of web expertise and service to small and medium sized businesses. Each division represents a core technology and marketing focus, integrated so each can bring added value to the other, and separated just enough to offer "best of breed" technology and service. I'm responsible for personnel and purchasing, sales and marketing - including persuading appropriate partners to allow us to partner with them, and for harnessing the power of technology and marketing to the benefit of our clients.
How may we best serve you today?
Regards,
Keith
and that's why
Ћ€βцßß₤€Я ЯØÇĶŞ
and you ЯØÇĶ Mr Keith
The only time I have been in an elevator in the last few years is in a Hosptial and most people do not strike up conversations while in the hospital. Gone are the days of business trips to Chicago and staying along Michigan Ave.
Thanks for the link Keith, I may use it someother place.
...Them's got ears, let them hear
Them's got eyes, let them see
Turn your eyes to the lord of the skies
Take this airline plane
It'll take you home again
Re: Master the 30 second commercial, fast pitch or elevator speech
Apparently you've never had the misfortune of running into me.. I will talk anywhere, anyplace, and to anybody. Hospitals and elevators are a great place to strike up conversations because you're almost assured a captive audience, especially if they're in traction!
Quote:
Originally Posted by j10asen
and that's why
Ћ€βцßß₤€Я ЯØÇĶŞ
and you ЯØÇĶ Mr Keith
The only time I have been in an elevator in the last few years is in a Hosptial and most people do not strike up conversations while in the hospital. Gone are the days of business trips to Chicago and staying along Michigan Ave.
Thanks for the link Keith, I may use it someother place.
Attend a meetup (info at the link above) and you'll be eligible for a videotaping of your 30-second commercial - free - at the next meetup, just prior to meeting time.
We'll give you a free videotape session for your 30-second commercial (actually, up to 60 seconds)!
Requirements and Logistics:
1. We'll do this for people attending at least their 2nd Wisconsin Business Owners meetup in a row, or 3rd in the last 6 months.
2. The final frame will give attribution to Videocracy.com (our video business) and Wisconsin Business Owners
3. Besides your 30-second commercial, we want a 30-second commercial for Wisconsin Business Owners as well.
Email your scripts for your 30-second commercial and Wisconsin Business Owner testimonial to: Christian AT OnYourMark.com at least one week before the meetup. We put these on a teleprompter for your convenience.
Call Christian at OnYourMark at 262-820-8201 to schedule your session.
4. Elevator speeches will be shot at Cali's Lounge well before the meetup. We'll schedule 10-minute sessions (first reserved, first served) at 11:20 to 11:30 am, 11:10 to 11:20, 11:00 to 11:10, 10:50 to 11:00, 10:40 to 10:50, and 10:30 to 10:40 am.
5. You'll have to sign a standard waiver to allow us to shoot and post, etc. I'll ask Christian to post a copy of the waiver in this thread.
6. Your 30-second commercial will be posted at YouTube.com and will be linked to from this message board.
Your 30-second commercial will be included in our website, WisOwners.com
You (or your webmaster) will be able to add your video from YouTube to your website. You can link to it from your email.
Embed your video in your LinkedIn, Facebook and other social networking pages, and/or in your blog.
A. We'll shoot these against a green screen or blue screen. We can place your logo that you provide as the background behind you in your video for only $89.
B. We can add captions with your name, your company, your phone number, web address and other contact information for another $89.
C. Get A and B, above, and we'll remove the attribution in the final frame, and for another $20 we'll burn a copy to DVD and bring it to you at the next Meetup. For a total of $198, plus tax, you'll have your own commercial!
Terms: 50% down, balance on delivery.
~~~~~
We welcome your questions or suggestions. Reply to this thread or call Christian or Keith at 262-820-8201 with any questions or suggestions.
Re: Master the 30 second commercial, fast pitch or elevator speech
Business planning expert Tim Berry talks about the business pitch, how to craft your pitch, what your goals should be, and what investors want to hear. For more free advice and resources, visit Bplans.com
Re: Master the 30 second commercial, fast pitch or elevator speech
Good tips! I always try to start with what makes us different. Our USP is "Wisconsin's Furniture Giant" then add some clarifiers - like "an acre under one roof." Use dynamic and visual words.
Re: Master the 30 second commercial, fast pitch or elevator speech
The trick is to impart information quickly and descriptively without sounding "canned".. sincerity goes a long way in cementing business relationships!
OnYourMark, LLC is a full-service web design, production, programming, hosting and Internet marketing company with audio, photography and video services in our studio on Main Street in Sussex, Wisconsin or at your location.
We serve clients in industry, healthcare, eCommerce, professional services, real estate and construction, information services, hospitality, advertising agencies, and more...throughout Wisconsin and the USA. Please contact OnYourMark for a free, no-obligation consultation about increasing your inquiries and sales while decreasing your costs via the web.
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