The next time someone asks, "What do you do?", stay away from the 2 or 3 word answer and
tell them what you do!
Whatever position you hold in the company, there's more to what you do than can begin to be conveyed in a few words. Develop a 30-second commercial.
Here's a great guide to exciting 30-second commercials:
The Elevator Speech - A How to Guide for Anyone. Burton Robertson - Imagimarketing.com The page begins:
The Elevator Speech -
A How to Guide for Anyone
An
elevator pitch (or
elevator speech) is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds and 100-150 words).
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I really recommend you visit the link for many excellent examples of great 30-second commercials in a variety of industries.
Regards,
Keith
